Sam on Socials

Sam on Socials

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The March Social Report
A lamb, a blanket, and a lesson for every brand still posting catalogue content. Here's what worked—and what didn't—across 50 Australian brands in…
 • Samantha Gray
Early Access: The March Social Report
A lamb, a blanket, and a lesson for every brand still posting catalogue content. Here's what worked—and what didn't—across 50 Australian brands in…
 • Samantha Gray
Your go-to guide for best practice social content
A living best practice guide for Instagram and TikTok—backed by data, updated when required.
 • Samantha Gray
I watched 1,592 social videos and here's what I learned
POV you wanted to see if the data backed up every SSM's hypothesis that people belong on your social accounts—spoiler alert, it does.
 • Samantha Gray
The February Social Report
Partnerships, carousels, and the category still treating social like a catalogue 👀 Here's what's working, and what's absolutely not from 40 of…
 • Samantha Gray
Early Access: The February Social Report
Partnerships, carousels, and the category still treating social like a catalogue 👀 Here's what's working, and what's absolutely not from 40 of…
 • Samantha Gray
What 1,701 Videos Taught Me About Winning on TikTok and Reels
I watched 30 videos from Australia’s biggest brands to find out what separates the top performers from the bottom. The gap? 1,151x.
 • Samantha Gray
Mecca Needs an Ownable Youtube Series
MECCA has 1.2 million social followers, a flagship store that cost god-knows-how-many millions, and access to every beauty brand worth knowing. So why…
 • Samantha Gray
The January 2026 Social Report
Stop posting product-focused content. Should you post 10 times a day? Videos 60s+ get 5.8x the median engagement of short videos. Let's see how Aussie…
 • Samantha Gray
Sam on Socials
Sam on Socials
I'm Sam, a geriatric social media manager (it's been almost 10 years... I know and yes, I am using retinol). I am an organic social expert with a love of reports and education. SOS is your hub for all things social strategy, school and analysis ★

Sam on Socials

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